Start & Scale Your Home Business with Alippo

Understand the various terms: - Mother starter - Starter feeding - Starter maintenance

- Understand the normal sourdough & millet sourdough culture

- Understand the most important process of culture through theoretical knowledge

> Discussion on the correct name for the brand based on the following parameters - Brand Identity - Target Audience - Unique Selling Point - Brand Tone - Recall Value - Creativity & Originality

- Discussion and designing of a captivating brand logo, the designing is done keeping in mind the brand relevance, simplicity, colour palette, typography and balance & proportions. Check your final brand logos here:

Designing of a customised website for the entrepreneurs to give them a digital presence and to strengthen the trust factor of the brand. The website enables both the product catalogue and the order placement for a customer.

- Our in-house team will conduct a session with you to discuss the important documents that are mandatory for them to start their business eg: FSSAI License Registration for a home bakery business. - You will also be informed about the optional documentation that you may opt for but are not mandatory in the initial stage of your business eg: GST Number. - End to End assistance by Alippo in the entire documentation process.

Understanding and calculating the unit economics of each of your offerings based on the purchase data and COGS shared by your. Track your cost calculation here:

- Daily monitoring of expenses and suggesting ways to the entrepreneurs to further optimise their spends like Inventory management, Choosing the right channels for raw material procurement, Choosing the right packaging, Optimising

- Competitive analysis as per your location. - Deciding on the margin to calculate the final selling price of the product.

Our team assists you in setting up your WhatsApp business profile and Instagram Professional Account. We help you with all the information required: - Making the right catalogue - Selecting the right cover picture - Mentioning the correct working hours and many other aspects.

Menu designing for you with precise detailing of the products along with all the other relevant details. Check your menus below:

-Introduction of the basic idea behind sampling followed by its in-depth step by step process. - Discussion on the right quantity of sample boxes, defining outcome via sampling, channels to hire a sampling agent etc - QnA

- Division of entrepreneurs based on their residential category i.e Housing Societies or Independent houses. - Action Plan for housing society folks: Door to Door sampling by the entrepreneur covering 1 tower (approx 40 houses) per day, posting on WhatsApp groups of the society, making tower representatives etc. - Action Plan for people living in independent houses: Pop Up Stalls, Business to Business Partnerships, White Labelling etc.

-Entrepreneurs to carry out atleast 3-4 rounds of free sampling followed by 2-3 rounds of paid sampling. - Outcome of the sampling process is pre-defined, i.e each sample box is given out only after the customer joins the whatsapp group of entrepreneurs, the sampling agent makes them join by asking the customer to scan the QR code of the group. - Feedback taken from the customer within 24 hours of sampling and request them to post their reviews in the whatsapp group.

- Capturing high-quality images of the products to showcase their freshness and appeal. We Share these images along with the menu to tempt potential customers and evoke their interest as per a social media calendar, proper monitoring is also done.

- Content designing around each ingredient of the product for awareness around the quality raw materials used.

- Content designing around the nutritional effects of the product along with its effect on the texture and consistency of the product.

- Sharing relevant customer testimonials to create a ripple effect for more engagement and curiosity within the WhatsApp group.

- Designing of the promotional brochure consisting of product details, customer reviews, order details etc.

- Designing and sharing of nutrition-based content of the product to maintain transparency among the customers and build trust.

- Creating a promotional video for the brand which may be shared on all the relevant marketing channels.

- The ordering process is made extremely convenient for customers by accepting orders directly through WhatsApp. The entrepreneurs ensure to respond promptly to inquiries, provide personalised recom

- Satisfied customers are requested to share their positive experiences and testimonials and with their permission, the entrepreneurs showcase these testimonials on their WhatsApp status or in dedicated customer review sections to build trust and credibility among potential customers.

- Engagement within the WhatsApp group by organising interactive contests, where participants can win free salads or discounts. We also encourage participants to share the contest with their contacts, expanding your business's visibility.

- Proper communication is maintained with the customer regarding the status of their orders, providing delivery updates and estimated arrival times. This proactive approach enhances customer satisfaction and reinforces our commitment to quality and service.

- Customers are encouraged to share their feedback and suggestions, both positive and constructive. Our entrepreneurs also respond to queries, concerns, or complaints promptly and professionally to maintain a strong customer-centric image.

- Our entrepreneurs ensure that they publish their menu a day in advance in the group along with actual pictures of the salad. The delivery time for each Breakfast lunch and dinner slots are mentioned beforehand as well.

- The entrepreneurs are asked to connect with the customers personally within 24 hours after each round of sampling to get the initial learning around the product. - We ask the entrepreneurs to specifically ensure connecting with customers who did not renew their subscriptions or stopped their ad-hoc orders to understand the reason behind the same and try to retain them by offering discounts, customising as per their needs etc.

- A manual dashboard has been provided to the entrepreneurs, equipped with relevant parameters, enabling them to review their daily business numbers. - Additionally, the dashboard allows them to conveniently filter out ad-hoc orders and subscribers. The ultimate goal is to convert ad-hoc orders into subscription-based orders, fostering long-term customer relationships.

- Entrepreneurs are informed about various delivery options for their orders, such as Dunzo, Porter, Vfast, etc., when the delivery destination is beyond a 1 km range. - For deliveries within a 1 km range, entrepreneurs utilise delivery agents like Society Maids, Carwashers, and Local Grocery staff from their own or nearby housing societies. - Delivery agents are paid on a per-delivery basis, offering a flexible and cost-effective solution for localised deliveries. - This approach allows entrepreneurs to efficiently manage their deliveries and leverage local resources for quick and convenient order fulfilment. - A range of delivery options enables entrepreneurs to cater to both local and wider geographical areas, ensuring customer satisfaction and timely delivery of orders

- Entrepreneurs reach out to our team for day-to-day consultancy on their business roadblocks, some of such examples are presented in the sheet below